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Hilton Unveils Home2 Extended-Stay Brand
Hilton Hotels Corp. kicked off ALIS 2009 with a splash, unveiling its new extended-stay brand, Home2 Suites by Hilton. It will be aimed at the mid-scale market. Construction on the first properties is expected to commence later this year. More
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In The U.S., Green Guests Are Coming
U.S. consumers overwhelmingly consider themselves to be green, research shows. But questions remain as to whether higher levels of eco-friendliness can drive higher rates, and how to best market efforts to be eco-friendly without getting lost in a vast sea of green messages.

NYLO Hotels Announces First Franchises
NYLO Hotels LLC has announced the first two franchises of its urban loft hotels, to open in New York's Financial District and in Frisco, Texas.
HRG Hotel Survey A Mixed Picture
Hogg Robinson Group’s 2008 hotel survey reports a mixed picture for the hotel market. Rates flattened, and in some cases fell, in the second half of the year as the effects of the current climate took hold, but pockets of growth remain in cities where demand continues to outstrip supply.

International Hotel Management

Course Description: Provides the background every graduate will need in today's rapidly changing global marketplace. It prepares students to plan, develop, market, and manage hotels in the international arena. It gives students a solid foundation for understanding and managing cultural diversity in the workplace, and underscores the importance of protocol in international interactions.

Evaluation: The student must complete fourteen, self-scoring review quizzes, four progress test, and a comprehensive final examination.

Learning Resource: International Hotels
.1. Describe the factors that have contributed to globalization and a global economy.
2. Summarize the composition, size, and growth of international tourism and lodging.
3. Outline the factors affecting international hotel expansion into European,
North American, Middle Eastern, and Asian-Pacific markets.
4. Identify and describe various barriers to travel, including those affecting
travelers and those affecting businesses dealing with travelers.
5. Describe affiliation options available to hotel companies, and explain
affiliation considerations.
6. Outline problems and concerns associated with multinational operations.
7. Identify the members and responsibilities of the international hotel
development team, and explain why local representation and expertise
are often critically important.
8. Identify the infrastructure and labour concerns that developers of
international hotels often must address and the various ways in which
they may address them.
9. Outline the potential problems associated with building a hotel in a
cross-cultural environment and with misunderstanding foreign business practices.
10. Contrast the positive effects of cultural diversity in the workplace with the
negative effects, and identify important considerations in managing diversity.
11. Explain why it is important for hotel operators to follow business protocol,
and identify some of the complications in cross-cultural negotiating.
12. Describe several of the issues and policy matters that affect the selection
and use of expatriate personnel, and understand advantages and
disadvantages of hiring local nationals instead of expatriates.
13. Describe how to evaluate a candidate for foreign assignment and the
dimensions involved in acculturation.
14. Outline the general goals of international human resource management
and list the three main types or groupings of IHRM activities and their components.
15. Identify and briefly describe several classification systems in use today.
16. Summarize the development of an international marketing strategy and
describe the role of travel agents in the hotel booking process.
17. Identify, define, and explain several factors and developments that are
likely to affect the nature and pace of globalization in the travel, tourism,
and lodging industry in the years to come.